Sophie Laurent, 35

Sophie Laurent is an experienced Digital Marketing Specialist known for crafting data-driven campaigns that engage players and maximize ROI. Based in Montreal, she now brings her strategic insight to GamblingInformation.com, driving player acquisition through innovative, compliant marketing.

Born and raised in the Plateau-Mont-Royal neighborhood, Sophie’s curiosity for digital trends began with her own lifestyle blog as a teenager. She earned her Marketing degree with distinction from Concordia University and built her early career at LeoVegas Canada, where she developed targeted campaigns that boosted player retention and localized engagement.

Sophie later joined a leading affiliate network, honing her expertise in SEO, affiliate strategy, and content marketing for brands like Betway. Her ability to blend creativity with performance metrics consistently delivered measurable growth in traffic and conversions.

At GamblingInformation.com, Sophie oversees multi-channel strategies that blend engaging content, social media outreach, and smart SEO tactics to connect players with the best online casino offers. She thrives on analyzing user behavior data to refine campaigns in real time, ensuring the platform remains ahead of industry trends and player preferences.

A strong believer in storytelling, Sophie has been instrumental in shaping the brand’s voice, ensuring that complex gaming topics are presented clearly and in a tone that resonates with Canadian audiences. She’s currently developing a series of player guides and newsletters to keep readers informed about new promotions and responsible gaming tips.

Outside of her marketing role, Sophie is a fixture in Montreal’s creative and tech scenes, attending meetups and workshops to exchange ideas with fellow marketers and content creators. She mentors young women through Code Like a Girl, helping them build confidence in digital marketing and encouraging more diversity in tech.

In her downtime, Sophie loves exploring Montreal’s hidden bistros, discovering new culinary trends, and documenting her food adventures on her popular Instagram page. Yoga at sunrise in Parc La Fontaine has become her daily ritual, providing the calm and balance she needs to stay focused in her fast-paced career.Through her blend of analytical skill and creative energy, Sophie ensures GamblingInformation.com stays one step ahead in delivering content and promotions that Canadian players trust and enjoy.