Sophie Laurent, 35
Sophie Laurent analyzes all the marketing campaigns that online casinos offer in Canada. She has been writing her findings and warning casino players about campaign that could be doubtful and always making sure that you get the real information behind them.
Sophie plays a key role in shaping the site’s editorial voice and writes regular marketing insights for the platform, covering topics like player psychology, conversion optimization, and responsible marketing practices. Her writing helps both internal teams and readers better understand how GamblingInformation.com stays competitive and compliant in the evolving iGaming landscape.
She is also a results-driven Digital Marketing Specialist with deep expertise in player acquisition, affiliate marketing, and SEO for the online casino industry. As Lead Digital Marketing Specialist at GamblingInformation.com, she crafts and executes high-impact strategies that connect Canadian players with the best online casino offers—through content, compliance-focused campaigns, and behavioral analytics.
Sophie launched her iGaming career at LeoVegas Canada, where she developed tailored marketing funnels and promotional content that significantly boosted player retention. She later joined a major affiliate network, overseeing performance marketing initiatives for brands like Betway, PlayOJO, and other Canadian-facing casinos. Her data-first mindset and creative storytelling quickly made her a standout voice in online casino marketing.
At GamblingInformation.com, Sophie leads integrated marketing efforts spanning SEO, content strategy, email campaigns, and on-page optimization. She analyzes user behavior to refine messaging, personalize calls-to-action, and ensure that promotional content—from no deposit bonus pages to casino reviews—resonates with Canadian audiences and drives conversions.
With a strong foundation in both strategy and execution, Sophie ensures that every campaign not only meets KPIs but also reinforces the site’s mission: to be a trusted and transparent resource for online casino players in Canada.
Q&A with Sophie Laurent – Lead Digital Marketing Specialist at GamblingInformation.com
A: There’s zero room for guesswork. Between regulatory requirements, rapid shifts in user behavior, and fierce competition, every campaign has to be data-driven and compliant. You also have to build player trust—something that takes more than just a good CTA or flashy banner.
A: I manage SEO strategy, content calendar planning, affiliate positioning, and player acquisition funnels. I also work closely with our design and development teams to ensure promotions are not only visible but also engaging and conversion-friendly—especially on mobile.
A: I write about digital marketing trends in iGaming, like player segmentation, performance tracking, and ethical advertising. I’m also developing a series of email marketing best practices for affiliate sites and a guide to improving conversion rates on bonus offer pages.