Jessica MacLeod, 33
Jessica MacLeod is a top-tier specialist in online casino design and user experience. This specialization helps her to write her analysis of the usability of gambling platforms, basically how easy is to use them or if they present an issue for the player. She has over a decade of experience creating high-performing visuals and optimizing usability for Canada’s leading iGaming platforms
As Senior Online Casino Graphic & UX Designer at GamblingInformation.com, she leads both the visual design direction and the user experience strategy, ensuring the site delivers a seamless, engaging, and trustworthy experience for Canadian players.
In addition to her design and UX responsibilities, Jessica is a regular contributing author on the site. She writes in-depth articles on topics like online casino usability trends, mobile-first design for bonuses, visual trust signals, and the psychology of player engagement. Her writing helps demystify the behind-the-scenes work that goes into building an effective and user-friendly casino affiliate site.
Jessica’s background includes working with major brands like Spin Casino, Jackpot City, and Royal Vegas, where she helped shape the visual identity and user journey for desktop and mobile audiences. At GamblingInformation.com, her role extends beyond design—she actively studies player behavior, conducts A/B testing on banner placements and calls-to-action, and refines page layouts based on real-world data.
By merging creativity with data-driven UX insight, Jessica ensures every element on GamblingInformation.com—from bonus tables to promotional graphics—is designed to enhance clarity, boost conversions, and deliver genuine value to players.
Q&A with Jessica – Senior Online Casino Graphic & UX Designer at GamblingInformation.com
A: Designing for online casinos requires a unique balance between creativity, clarity, and compliance. You have to grab the user’s attention instantly while making sure the layout is intuitive and meets strict regulatory requirements. Everything—from color choices to button placement—can impact how a player engages with a bonus offer or navigates a casino review.
A: I’ve built a scalable design system that includes typography rules, color palettes, button styles, and visual treatments for banners, icons, and data tables. This ensures that whether you’re reading a game guide or exploring a list of Interac casinos, the user experience feels unified and trustworthy.
A: I write editorial pieces and UX breakdowns that explore how design impacts user behavior in the online casino space. Topics include optimizing trust signals, streamlining bonus pages for mobile users, and testing visual hierarchy. It’s a way for me to share insights with both the internal team and our audience of players and industry professionals.
A: I’ve worked on visual assets and campaigns for several Canadian-facing online casinos, including Spin Casino, Jackpot City, and Royal Vegas. Each project had its own design challenges, but they all reinforced the importance of aligning aesthetics with functionality and brand trust.