Ed Roberts, 37
Hi, I’m Ed Roberts, a British content creator with a passion for making the gambling world safer and more transparent for everyone. I graduated with a degree in Business Administration from the University of Reading. While I was studying, I was also exploring my love for writing through my first personal blog, where I shared my thoughts and life experiences. It was during this time that I realized what you can achieve with honesty and clear communication, helping people make better decisions.
My first professional role was with William Hill, where I started in customer support. I soon found that understanding customer needs and being able to communicate effectively were skills I enjoyed. After almost two years, I was promoted to CRM Analyst, where I could understand even more the customer behavior and preferences. It was challenging but rewarding, and it helped me develop a solid foundation in data analysis and customer relations.
In this role, I developed a deep understanding of the various types of casino bonuses, including no deposit bonuses, free spins, and loyalty rewards. I learned how these offers could attract new players, retain existing ones, and influence player behavior. My job required me to analyze the effectiveness of these promotions, designing strategies that balanced player satisfaction with business objectives. This hands-on experience made me realize how critical bonuses are to a player’s overall experience and how they can vary significantly between casinos.
After two years in that role, I decided it was time for a change. I moved to Malta to take on the position of Lead CRM Analyst for another company in the industry. I spent three years there, improving my skills and gaining a deeper understanding of the gambling sector, particularly in designing and refining bonus structures. Unfortunately, the company eventually had to close down, as many others did in this industry, but this setback turned out to be a great push in my career.
That’s when I made the decision to move to Canada and start my own website, GamblingInformation, in collaboration with some partners from Dilanti Media Ltd. My goal was simple: to provide a trusted resource for new and experienced players, helping them find the gambling world safely and responsibly. I believe that with the right information, people can make better choices, avoid mistakes, and enjoy their experiences without unnecessary risks. Dilanti provided all the technology that gave me the opportunity to share all this information with you.
Over the past two years, I’ve also been an active online casino player, primarily at Stake casino and LeoVegas. My hands-on experience with these platforms has given me in-depth knowledge of their features, including casino bonuses, deposits, withdrawals, and customer support. This direct experience, combined with my professional background, has made me a true expert in online casino reviews, with a particular focus on understanding the value and pitfalls of different bonus offers. I can confidently guide players toward the best deals and help them navigate the fine print that often accompanies these promotions.
One of my favorite games is the Aviator game, a crash game that I’ve played frequently. Thanks to this, I’ve become an expert in its features and mechanics. Be sure to check out my tutorial and reviews for expert tips on the Aviator game!
I also have my personal blog, edrobertsblog.com, where I share stories from my own life. Whether it’s insights into the latest trends in the gambling world or my experiences playing different games, I’m always looking to provide value through honesty and authenticity.
I aim to be a reliable source of information and support for my readers, whether they’re looking for advice on their next casino adventure or needing help with their doubts. If you’re interested in the gambling industry or looking for reliable information, I invite you to explore GamblingInformation.com and edrobertsblog.com. I’m always happy to share my insights and experiences, and I hope you find them as helpful and engaging as I find creating them. Thanks for stopping by!